In 1995 sexual images and sexual acts of gay men had become increasingly prescribed, the former through the wider availability of (homoerotic) male nude photography and the later through the unprecedented statutory, medical and scientific focus on sexual behaviour between men which the HIV/AIDS epidemic had brought about. Men were invited to participate and to redefine these two facets of contemporary culture in series of nude portraits and interviews at the London Apprentice Pub. The project began on London's Gay Pride day (now LGBT Pride), under the project title of 'Expose and Express'. The stage set presented an alternative Vitruvian Man and the background was the emergence of safer sex, and specifically sexuality as experienced by gay men.